For our Non Sibi Pro Bono project, our team partnered with a horse ranch located on Lake Pontchartrain that provides equine therapy services to individuals with physical, emotional, and cognitive challenges. The ranch’s mission blends therapeutic healing with a deep connection to nature and animals, offering a unique and impactful form of care within our local community.
Our group specifically focused on developing the ranch’s social media presence. Recognizing the importance of a clear and cohesive digital identity, we created a series of social media mockups designed to increase visibility, engagement, and understanding of the ranch’s mission and services. Using Adobe Illustrator, we also developed a set of original vector illustrations—icons, badges, and supporting graphics—that could be integrated across platforms like Instagram and Facebook to maintain visual consistency.
The final deliverables reflected a calm, nature-inspired aesthetic aligned with the therapeutic environment of the ranch. Our work prioritized accessibility, warmth, and clarity, aiming to make the ranch’s mission both approachable and visually inviting for potential clients, supporters, and volunteers.
